News Releases

El Paso Water to launch new "Turn Around Don't Down" campaign
New emphasis on how quickly situations can become dangerous

News Release
Contact: Josh Moniz
915-594-5510 (office), 915-319-3284 (cell) e-mail:

Date: July 17, 2017

EL PASO On July 17, El Paso Water will launch its annual "Turn Around Don't Drown" bilingual safety campaign that includes new, added emphasis on how quickly intense rainstorms can become dangerous. The new campaign phrase "Life Changes in a Flash" is intended to grab the attention of drivers and pedestrians.

The campaign integrates television and radio PSAs, billboards and social media posts to maximize message exposure. Several local agencies will join EPWater to spread the word about stormwater safety.

WHAT: Official launch of "Turn Around, Don't Drown" Stormwater Safety Campaign
WHERE: Gateway East Pond (near intersection of Durazno Ave and N. Cebada St.)
WHEN: Monday, July 17; 9:30 a.m.
WHO: Leaders from EPWater, El Paso Fire Department, Drowning Prevention Coalition and National Weather Service

DIRECTIONS: (Traveling East) I-10 East, take Copia Street Exit. Continue on Gateway Boulevard East and quickly make a right on N. Cebada Street.

(Traveling West) I-10 West, take Piedras Street Exit. Make a left under the highway at N Raynor Street. Travel east on Gateway Boulevard East and make a right on N. Cebada Street.

*Media will have access to Gateway East Pond for photos and b-roll. Since this is a construction site, attendees must wear a hard hat and brightly colored vest provided by EPWater. Also required are closed-toe, flat shoes and pants that include coverage of the ankles.

About the Construction of Gateway East Pond
Once completed, the Gateway East Pond will work with the Gateway West Pond across I-10 to remove nearly 50 million gallons of stormwater from nearby streets during heavy rain events. The project includes a 60-inch equalizer pipe that runs 50 feet under the highway and connects the two ponds, enhancing the capacity of both. The Gateway Ponds project has already prevented flooding, contributing to both safety and quality of life improvements for residents.

With oversight by the Public Service Board, El Paso Water provides water, wastewater, reclamation and stormwater management services. The utility serves approximately 800,000 people in the El Paso region. El Paso Water is recognized as a national leader for its innovative water supply strategy that includes water reuse, inland desalination and conservation.